UnderItAll Holdings LLC

Our Story

Every rug needs a pad.

And, rug pads should be easy.  

After decades of seeing and hearing it all—damaged floors, premature wear on rugs, tripping hazards, and endless complaints about having to trim a lumpy rug pad with hefty scissors on your hands and knees—we are finally solving rug pads for designers. By reinventing how you source, order and install, we are able to deliver rug pads that are high quality, eco-friendly, custom-cut to size with a brilliant scissorless install. In a word, easy. 

“My favorite part of install day is trimming the lumpy rug pad with hefty scissors on my hands and knees.” No interior design trade professional has said this, ever. By reinventing how you source, order and install area rug pads, we ensure your high standards are exceeded: high-quality, comfortable, eco-friendly, custom-cut to size with a fool-proof scissorless install. In a word, easy.

 

Elevate each rug pad experience. 

And lift the entire industry.

Most designers are not hyped up about rug pads and would prefer to spend less time thinking about them at all. We get it—countless other critical design decisions demand your focus. That’s why we’ve taken the deep dive for you. We live and breathe the chemistry in the PVC grip, the certifications guaranteeing the pad is both low-emission and harmless to humans, the engineering (and patents) behind perforating the pad to make your install scissorless. Did we mention the physicist/origami artist who helped us design a fold that reduces freight and makes installation in under five minutes possible?

See, we’re here for a new, brilliant standard in innovation. One that raises the floor (or shall we say, raises the rug) for the entire industry. Better because of you. And better for you.  

 

We’ve got you covered. 

Meet John and Pete

We are just a couple of rug pad guys showing up for our people – designers and trade professionals who are weary of products and processes that haven’t seen innovation in decades. We’re poised for reinvention, even revolution, and we want you to roll with us.

 

John and Pete UIA Team

  

John, founder and CEO, knows rugs and rug pads.  But don’t let his 30 years in this industry fool you — “how we’ve always done it” isn’t in his playbook.  Rather, he’s a people-first ideator who understands big goals require small steps. 

Pete is John’s friend, former customer, and now indispensable COO. His broad retail experience and process-driven leadership style are evidenced in the speed and efficiency with which he executes decisions in real time, often before the meeting ends. 

We believe rug pads should be easy. That’s what we’re here to do. That’s what we’re doing for you.